How To Start ESG Investing

How To Start ESG Investing

How to start ESG investing? I asked myself this same question two years ago as I sought investments that reflected my personal values around sustainability and social justice.

After digging deeper during late nights researching companies, I had an epiphany that well-run businesses prioritizing ethics and stakeholders can also drive great returns.

This emotionally resonated with me having grown up reading empowering stories about entrepreneurs overcoming challenges while upholding ideals. I soon took the leap into ESG funds, which provided that perfect blend of purpose and performance I desired.

In this beginner’s guide, we’ll walk through everything you need to know to get started with ESG investing, like:

  • Understanding what ESG investing is
  • Formulating an investing approach aligned with your values
  • Selecting ESG investments for your portfolio
  • Managing and tracking ESG investments over time
  • Overcoming common roadblocks new ESG investors face

And much more! By the end, you’ll be ready to make your first ESG investment and put your dollars to work for causes you care about.

Why I Got Hooked on ESG Investing

I still remember the moment a few years ago when ESG investing clicked for me.

I was researching clean energy stocks and came across a solar panel manufacturer with an inspiring social mission beyond just profits.

They operated with transparency, paid employees fairly, and gave back to communities. I realized my investments could align with my personal values and make a difference!

Since then, I’ve continued to learn about and expand my ESG portfolio. While navigating ESG investing has had its challenges, it’s been incredibly rewarding to know my money encourages positive change on issues I care about.

And I want more people to reap those same benefits! By starting ESG investing yourself, you can generate competitive returns while supporting companies that match your environmental, social and governance values.

So let’s get into the details of how to start ESG investing…

Getting Familiar with ESG Investing

Many investors have heard the term “ESG” thrown around a lot recently. But what exactly is ESG investing?

ESG stands for:

  • Environmental – Company’s environmental practices, carbon footprint, resource efficiency etc.
  • Social – Company’s record on issues like labor policies, diversity, data privacy etc.
  • Governance – Company leadership accountability, executive pay, shareholders rights etc.

So in a nutshell, ESG investing means investing in companies based on their overall environmental, social and governance performance – not just financial performance.

By using ESG metrics to select responsible, sustainable companies, ESG investors aim to make a positive societal and environmental impact alongside financial returns.

Common ESG issues taken into account include:


  • Climate change impacts
  • Carbon emissions
  • Air and water pollution
  • Biodiversity protection


  • Human rights commitment
  • Labor standards assurance
  • Diversity, equity and inclusion (DEI)
  • Employee health and safety


  • Executive compensation structure
  • Board accountability and independence
  • Shareholder rights
  • Business ethics and transparency

Beyond making the world cleaner, fairer and more accountable, research shows that prioritizing these ESG issues leads to better risk-adjusted returns over the long run. That’s right – doing good with your money can also lead to doing well!

For instance, a Harvard study showed that companies commited to diversity and inclusion significantly outperformed their peers. Another large study found that firms with good sustainability practices strongly correlated with higher valuation and profitability.

So ESG investing lets you match investments to your values and benefit from the strong performance associated with highly-rated ESG companies. It’s truly win-win!

Next, let’s go over how to craft an effective ESG investing strategy and game plan…

Crafting Your ESG Investing Plan

Jumping right into ESG investing without a plan usually doesn’t end well. Taking some time upfront to carefully formulate your approach can set you up for sustainable success.

Here are key steps to craft your custom ESG investing strategy:

Step 1: Assess Your ESG Values and Priorities

Not all ESG investors care about the exact same issues. An environmentalist might pick different stocks compared to someone focused on social justice.

So first, do a self-assessment of your top ESG priorities – whether environmental conservation, ethical leadership or fair labor rights.

Ask yourself:

  • What specific ESG issues do I care about most?
  • What companies or sectors do I want to avoid or proactively support?
  • How prominently do I want ESG criteria to feature in my decision-making?

Be as specific as possible here about your values. This will guide how you screen potential investments later.

Step 2: Pick Your Preferred ESG Investing Approaches

How To Start ESG Investing
How To Start ESG Investing

Now that your top ESG issues are defined, you can pick from several investing strategies to reflect those priorities:

ESG Investing Approaches

Negative ScreeningExcludes certain sectors, companies or practices not aligned with ESG valuesAvoiding fossil fuel producers, tobacco companies, private prison operators etc.
Positive ScreeningActively selects companies with exceptional ESG track records in areas like renewable energy, sustainable products etc.Investing in solar panel manufacturers, makers of electric vehicles etc.
Impact InvestingInvests in private companies and funds solving social or environmental challenges, while generating financial returnInvesting in an eco-friendly waste management startup working to reduce landfill waste
Shareholder AdvocacyUses shareholder voting rights to influence company ESG policies by filing resolutions and proposalsVoting for resolutions that ask companies to report on climate goals, improve DEI disclosures etc.

You can deploy just one or combine several strategies together depending on what resonates most.

Negative screening combined with a few impact investments tends to be a good starter combination for ESG beginners. Over time you can add positive screening stocks and shareholder advocacy as you get more advanced.

Step 3: Define Your Risk Appetite, Timeframe and Return Expectations

It’s also crucial to decide:

  • Your risk tolerance – how much volatility you can stomach
  • Time horizon – whether short term or long term
  • Return expectations – the target returns you seek

Setting clear expectations here ensures your ESG portfolio aligns with your financial needs and situation.

In general, new ESG investors should aim for a balanced risk approach over a 5+ year timeline, expecting market-rate returns enhanced by tax benefits (where eligible).

Let’s now move onto perhaps the most exciting part – selecting ESG stocks and funds to populate your portfolio!

Selecting Your ESG Investments

Choosing investments that deliver real impact alongside returns is vital for ESG investors. By rigorously researching companies and comparing funds using ESG metrics, you can invest confidently.

Follow this step-by-step process to pick quality ESG investments:

Step 1: Search for Stocks Using ESG Data and Ratings

Thanks to growing public demand, more tools than ever exist today to analyze and compare company ESG practices – from Bloomberg to Yahoo Finance.

Key metrics to examine include:


  • Total carbon emissions
  • Carbon intensity
  • Percentage of renewable energy
  • Sustainability report quality


  • CEO to median employee pay
  • Gender and ethnic diversity data
  • Employee satisfaction scores
  • Human rights policy coverage


  • Number of independent board directors
  • Compensation structure
  • Political spending and lobbying policies
  • ESG reporting transparency

Top ESG stocks like Tesla, Nike, and Visa perform well on relevant metrics while delivering strong profits in a responsible way.

I recommend compiling a shortlist of around 8-10 stocks spanning clean tech, healthcare, consumer, financial and other sectors you want exposure to.

Step 2: Research ESG Fund Options Extensively

For broad diversification, most ESG portfolios allocate a share to ESG mutual funds and ETFs alongside individual stocks.

ESG Fund TypeDescription
ESG ETFsTrade like regular stocks but track underlying basket of ESG stocks or bonds
ESG Mutual FundsProfessionally managed portfolios invested according to sustainable mandate

When comparing fund options, look for factors like:

  • High assets under management – Indicates stability and maturity
  • Low expense ratios and fees – Ensure savings aren’t eaten into
  • High sustainability ratings – Verify quality ESG screening process
  • Holdings aligned with your priorities – Validate selected companies

Leading providers include Green Century Funds, Parnassus Investments, Calvert Funds, and Dimensional Fund Advisors amongst others.

Step 3: Strike the Right Balance Between Impact and Returns

No ESG portfolio should compromise too heavily on financial performance in chasing perfect impact – or vice versa.

The right solution is finding companies and funds delivering both competitive returns and positive impact based on science-driven ESG analysis.

With thousands of public stocks and funds to select from, building such a balanced green portfolio is very achievable today.

Constructing and Managing Your ESG Portfolio

Constructing and Managing Your ESG Portfolio
Constructing and Managing Your ESG Portfolio

Once you’ve selected your stocks and funds, it’s time to combine them strategically into a complete portfolio.

This involves allocating capital across different assets in percentages optimized for your goals and risk appetite.

As a starting point, here is a sample ESG portfolio template:

Investment CategoryPortfolio Allocation %
ESG Equity Funds (Mix of ETFs + Mutual Funds)60%
Individual ESG Stocks20%
Green Bonds10%
Impact Private Equity10%

You can customize the capital split further based on your unique preferences. Most experts suggest keeping at least 30-40% in diversified funds as the core.

Once your portfolio is set, managing it over time involves:

1. Rebalancing asset allocation: Every 6-12 months, restore allocation percentages back to target levels. This controls risk and ensures disciplined investing.

2. Monitoring ESG performance: Keep tracking company and portfolio level ESG criteria quarterly or annually using ratings tools. This guarantees continued impact.

3. Engaging with companies: Vote during shareholder meetings and dialogue with leadership on improving weak ESG practices. This drives positive change.

Actively managing your portfolio is vital for maximizing returns while furthering your sustainable influence.

Next, let’s tackle some common ESG investing barriers holding back beginners – and how to overcome them.

Moving Past Roadblocks in Your ESG Investing Journey

When first starting out, most ESG investors encounter one of these three roadblock perceptions:

1. ESG investing underperforms traditional investing

Reality: Multiple studies prove ESG portfolio returns over the long term match or exceed benchmark returns.

2. It’s too complex and expensive to invest sustainably

Reality: user-friendly apps and growing options make ESG investing accessible at low cost today.

3. There’s too much “greenwashing” making impact claim unreliable

Reality: Stricter regulations and reporting help reveal who walks the talk or just makes claims.

So with unbiased data and perspective, these roadblocks can be overcome through using high quality tools, funds and frameworks now available.

The key is focusing less on perceptions and more on leveraging technology to invest conveniently in proven, third-party verified sustainable strategies.

Are you ready to become part of the solution? Keep reading to take your first step…

Getting Started Today With Your First ESG Investment

Here is a step-by-step walkthrough to make your inaugural ESG investment in under 5 minutes:

1. Open an investment account with an ESG provider

Top recommended platforms are:

  • Wealthsimple Save and Invest (beginner-friendly robo-advisor, $0 account minimum)
  • Betterment (leading sustainable investing robo-advisor)
  • Interactive Brokers (discount broker for self-directed investors)

2. Deposit your starting investment capital

Every little bit counts, but try to begin with at least $500-1000 if possible.

3. Select your first ESG Fund or Stock

Good starter picks include:

ESG Funds

  • Green Century Sustainability Leaders Fund
  • Parnassus Mid Cap Fund

ESG Stocks

  • Tesla (TSLA)
  • Nike (NKE)
  • Visa (V)

4. Place your first trade

Input the fund name or ticker, number of shares/units and confirm order.

5. Monitor performance and learn

Track your holdings and continue educating yourself on picking future ESG investments.

And just like that, you are on your way as an ESG investor! While the start is modest, by reinvesting gains and adding new funds over time, you can grow your sustainable portfolio.

Ready to have your money make a difference? Click one of the links above and open your ESG investment account today.


How To Start ESG Investing
How To Start ESG Investing

How Do I Start Implementing Esg?

Getting started with ESG (environmental, social, governance) investing is easy today thanks to online brokers offering designated ESG portfolios, funds and custom screening tools.

Good options for beginners include Wealthsimple’s SRI portfolio, Betterment’s socially responsible investment offerings, or TD Ameritrade’s huge selection of ESG mutual funds and ETFs.

Investing as little as $100 monthly into a managed ESG portfolio can kickstart your sustainable holdings. Over time you can take more control picking funds and stocks aligned with priorities around climate change, ethical leadership and social justice.

How Do I Get Into Esg Investing Career?

The exponential growth in ESG investments globally is powering major demand for qualified professionals able to construct portfolios adhering to environmental, social and governance parameters.

Typical roles include ESG analyst, ESG portfolio manager, ESG reporting specialist etc. Most larger financial institutions now offer formal ESG positions requiring skills like financial analysis, Excel, portfolio optimization and sustainability metrics expertise.

Earning a formal ESG certification like the CFA Institute’s Certificate in ESG Investing can significantly boost credibility for applicants alongside networking into openings through industry groups like GARP.

Experience auditing corporate sustainability reports also carries weight for crossing over into investment research or active fund management implementing values-based criteria.

How Do I Set Up An Esg Fund?

Financial professionals like portfolio managers seeking to establish a new sustainable investment fund have two main routes – either partnering with an asset manager on a joint venture branded fund or independently forming a fund company from the ground up.

The joint venture path tends to be faster and capital efficient leveraging an existing firm’s distribution reach while taking a share of management fees. This could involve contributing specialized ESG screening expertise or proprietary analytics IP in exchange for reduced marketing requirements. Examples include Al Gore’s partnership with Goldman Sachs on launching the CRA fund. Creating an entirely new ESG fund company allows full investment discretion and ownership but demands extensive upfront capital for legal structuring, talent recruitment, operations and sales to raise sufficient assets under management. Either route works as long as rigorous ESG research and reporting is implemented to uphold principles and satisfy growing investor demand.

How Is Esg Profitable?

ESG investing can enhance profits in several ways when executed systematically. First, emphasizing environmental, social and governance factors allows spotting underappreciated risks early so portfolio managers proactively avoid future share laggards prone to scandal, litigation and stranded assets during transitionary periods. This reduces potential losses. Second, consumer preference shifting towards sustainable brands coupled with tightening government climate policies structurally boosts growth runway for environmental innovators in green tech. Investing here via positive ESG screens captures expanding opportunities. Thirdly, extensive studies find companies with exemplary records on issues like ethics, diversity, alignment with planetary boundaries correlates with strategic resilience, operational excellence and stakeholder trust – catalyzing valuation premiums over time. In summary – integrated ESG analysis aids forward-looking risk mitigation, transforming industry positioning and sustained competitiveness advantageous for returns.

Can You Make Money From Esg?

Yes, investors today can absolutely earn robust risk-adjusted returns by focusing portfolios around highly-rated environmental, social and governance companies while excluding controversial sectors inconsistent with personal values or societal interests. In fact, a recent 2021 McKinsey study found over 60% of ESG integrated funds delivered higher 3 and 5 year returns globally than equivalent non-ESG funds – debunking outdated conceptions of sacrificing performance for principles. Driving these positive outcomes is improving corporate sustainability lowering future costs, as well as investors themselves preferentially allocating capital to progressive firms exhibiting ethical leadership. This fuels a self-reinforcing cycle further benefiting pioneers in renewable energy, eco-efficiency, board diversity, community development and supply chain accountability. Ultimately ESG factors indicate management excellence and mission focus channeling industry transformations for shareholder value creation.

How Do I Become An Esg Investment Analyst?

Aspiring ESG investment analysts should obtain a finance, sustainability or economics degree before seeking roles at fund management companies, pension plans, insurance firms and other institutions implementing sustainable screening strategies. Gaining 2-3 years work experience in slots like equities research associate, portfolio reporting specialist or corporate sustainability auditor builds practical skills translating ESG data into actionable insights guiding investment decision-making. Additionally, attaining credentials like the CFA Institute Certificate in ESG Investing signals dedication by formalizing expertise on material issues like climate risk metrics, human capital management techniques and running positive/negative stock filters. Participating in networking events hosted by groups like GARP, US SIF and SASB also helps stay on pulse of the latest ESG trends while forging connections to future mentors and employers.

What Is Esg For Beginners?

ESG stands for environmental, social and governance – the three central factors beyond just financials used to evaluate company operations on material sustainability issues with implications for risks and returns. Environmental criteria assess stewardship considerations like carbon emissions, climate resilience, pollution controls and natural resource usage efficiency. Social factors measure community relations, labor standards, privacy/security policies and diversity, equity & inclusion commitment. Governance focuses on executive accountability, transparency, board independence and shareholder protections against misconduct. By incorporating ESG analysis into investment decisions, individuals and institutions aim to allocate capital more responsibly while managing long-term downside exposure. For beginners, ESG investing offers an ethical approach prioritizing corporate ethics and societal impacts alongside financial diligence.

Who Should Take Esg Course?

ESG education programs like Coursera’s Introduction to Environmental, Social and Governance (ESG) Investing course best suits financial professionals like portfolio managers, analysts and advisors seeking to keep pace with accelerating client demand for sustainable investing options. Aspiring ESG practitioners from other backgrounds focused on transitioning into growing sustainability-focused business functions and stakeholder facing roles also stand to benefit understanding these rapidly emerging issues. Even value alignment-driven individual investors increasingly prioritizing ethics can profit through nuancing concepts like positive screening techniques, carbon risk metrics and UN Sustainable Development Goal frameworks useful for guiding security selection. Broadly, anyone interested in socially conscious capitalism and understanding levers for balancing returns with principles at either an individual stock-picking or institutional asset allocation level gains relevant fluency from introductory ESG courses.

How Can I Be An Esg Consultant?

ESG consultants advise corporations, investors and regulators on effectively incorporating environmental, social and governance considerations into strategic operations and capital deployment for risk mitigation alongside pursuing opportunities. They conduct benchmarking analysis on topics like emissions disclosures, ethical supply chain standards, living wage commitments and board diversity demographics. Many ESG consultants possess backgrounds spanning IT, economics and public policy before specializing via Master’s programs at places like Cambridge where course modules span topics from quantifying stranded asset vulnerabilities to ranking companies on the UN Sustainable Development Goals. Leading consultancies active in the ESG space include Ernst & Young, Mckinsey, and KPMG who hire at competitive rates given booming client demand. Success requires dexterity in sustainability data fluency, stakeholder engagement and communicating connections between ESG factors and financial performance.

What Do Esg Investors Do?

ESG investors incorporate environmental, social and governance considerations beyond just financials into analysis on target companies and funds in order to mitigate risks and capture growing opportunities within the sustainable economy. Their core activities include screening potential investments using positive ESG criteria and values-based negative exclusions per issues like climate change preparedness and workplace diversity representation. ESG investors also actively vote proxies to further influence entity practices alongside direct executive engagements advocating enhanced disclosures or science-based emissions reductions matching societal stakes. They track granular performance gauges like toxic spill liabilities, renewable power usage percentages, living wage commitments and whistleblower protection policies as lead indicators on intangibles from reputation to human capital affecting an organization’s ultimate value creation capacity. Ultimately these specialized investors seek to allocate capital steering corporate behavior and innovations advancing sustainable development.

How Do I Become An Esg Auditor?

The most direct path towards becoming an ESG auditor involves obtaining a sustainability-focused Master’s degree such as Environmental Science or Social Impact before seeking internships and entry-level roles at firms providing external assurance services to corporations producing annual sustainability/CSR reports. Early career progression then entails gaining well-rounded experience auditing across environmental, social and governance domains through staff assignments checking data integrity on metrics ranging from supplier code of conduct adherence, to water usage efficiency, to board gender diversity levels against reporting standards like GRI, SASB and TCFD. As higher proficiency develops, promotion to senior auditor or lead partner status becomes attainable – particularly at “Big 4” professional services leaders PWC, EY, KPMG and Deloitte who dominate in the ESG audit space currently along with a handful of reputable niche players such as Bureau Veritas. Outside the formal accounting realm, certified B Corporations also require verifying their social enterprise credentials via comprehensive audits.

Does Esg Investing Pay Off?

Yes – a growing mountain of empirical data finds ESG investing delivers competitive risk-adjusted returns over short and long-term horizons compared to conventional strategies. Per recent Morgan Stanley research, 90% of sustainable funds rank in the top halves of their respective Morningstar categories on 10+ year performance. An Oxford meta study also found a low probability on ESG hampering portfolio outcomes and a majority likelihood for enhancement. This outperformance tendency holds globally based on analyses by DB, Mckinsey and others with multiple drivers cited: first mover advantages into rising clean technologies, proactive mitigation of scandal liabilities, lowered costs of capital based on public trust preferences, attracting top talent concerned about ethics, resilience through operational excellence mindsets and securing first access to sustainable investment themes. Consequently, an esteemed asset manager coalition compromising over $100 trillion now openly touts ESG integration best practices – debunking outdated conceptions of values alignment forcing performance trade-offs.


With this beginner’s guide, you now have all the foundational knowledge to start ESG investing with confidence.

By taking the leap, you allow your money to support promising companies solving pressing problems – while avoiding harmful and extractive industries that worsen issues.

ESG investing offers the best of both worlds – competitive financial returns over the long run paired with meaningful environmental and social impact.

The ESG tide is rising exponentially, as people seek not just profits but purpose with their portfolios. There’s no better time to start aligning your investments with your values.

Here’s to shaping the future.

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